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Brand guidelines for UltraPlayer

Client
UltraPlayer
Year
2026
Services
Brand Identity

A bold, simple identity for an IPTV player for streaming, built on one symbol: a U with a play triangle turned upwards.

The UltraPlayer logo in white on UP Blue: the U-and-arrow symbol beside the wordmark, “Brand identity · 2026”.

The brief

UltraPlayer is an IPTV player for streaming live TV and video. In a crowded category of look-alike apps, it needed a mark that is recognisable at the size of an app icon, and a small, clear system to carry it across the web and social media.

What we did

The symbol joins two ideas: the letter U and the play triangle, turned to point upwards. Together they read as “UP”: moving forward, growth, the volume going up. The wordmark is set in Sora Bold, tight and confident, and the logo comes in three versions: the symbol on its own, the horizontal primary logo and a stacked vertical one.

The palette is deliberately short: UP Blue (#1F4FFF) as the signature, with black, an off-white and white. Sora carries all the type, from Bold for the logo and headlines to SemiBold for subheadings and Regular for text. Everything is collected in a guide to the logo and its use on the web and social media.

The result

A brand that fits in one shape and one colour, and holds up from a favicon to a full-screen splash.

The symbol in blue: a U with a rounded play triangle above it, pointing up, explained as “U + arrow up”.
(01) The symbol in blue: a U with a rounded play triangle above it, pointing up, explained as “U + arrow up”.
Logo variations in black on off-white: the symbol, the horizontal primary logo and the vertical logo.
(02) Logo variations in black on off-white: the symbol, the horizontal primary logo and the vertical logo.
The colours: UP Blue #1F4FFF, black #111111, off-white #F4F3F0 and white #FFFFFF, with RGB values.
(03) The colours: UP Blue #1F4FFF, black #111111, off-white #F4F3F0 and white #FFFFFF, with RGB values.
Typography in Sora: Bold 700 for the logo and headlines, SemiBold 600 for subheadings and Regular 400 for text.
(04) Typography in Sora: Bold 700 for the logo and headlines, SemiBold 600 for subheadings and Regular 400 for text.
Clear space and minimum size: free space of half the symbol’s height around the logo, at least 100 px wide, the symbol alone at least 16 px.
(05) Clear space and minimum size: free space of half the symbol’s height around the logo, at least 100 px wide, the symbol alone at least 16 px.
Social media avatars in four versions, blue as the main one, then white, black and monochrome, each a circle with the symbol inside.
(06) Social media avatars in four versions, blue as the main one, then white, black and monochrome, each a circle with the symbol inside.
How the brand looks on a profile and in the feed: a blue cover with the symbol, the round avatar, @ultraplayer and the avatar at smaller sizes.
(07) How the brand looks on a profile and in the feed: a blue cover with the symbol, the round avatar, @ultraplayer and the avatar at smaller sizes.
Favicon and app icons on blue, from 512 px for the web app and 192 px for Android and 180 px for iPhone down to 48, 32 and 16 px.
(08) Favicon and app icons on blue, from 512 px for the web app and 192 px for Android and 180 px for iPhone down to 48, 32 and 16 px.
The horizontal logo on four backgrounds: white on blue, white on black, blue and black on off-white, and black on off-white.
(09) The horizontal logo on four backgrounds: white on blue, white on black, blue and black on off-white, and black on off-white.
Misuse of the logo: don’t stretch it, don’t rotate it, don’t change its colour, don’t add effects.
(10) Misuse of the logo: don’t stretch it, don’t rotate it, don’t change its colour, don’t add effects.
Closing page: the white UltraPlayer symbol centred on UP Blue.
(11) Closing page: the white UltraPlayer symbol centred on UP Blue.