The brief
Fiori’s Moment creates floral decoration for weddings, engagements and events in Skopje. The work spoke for itself; the brand around it didn’t yet. They needed an identity as warm and considered as their arrangements, and a way to reach couples across the country.
What we did
We built the brand from the ground up. The wordmark replaces the O in FIORI’S with a daisy, the studio’s signature flower, and a circular seal carries it into profile pictures, stickers, tags and stamps. Around it sits a quiet system: a deep red, a warm cream and a garden green, a modern sans paired with an elegant italic serif, and plenty of space so the flowers stay the hero.
Everything is collected in a brandbook covering logo, colorways, clear space, misuse, color, typography, the arch, photography, website, merchandise and channels. We then designed the website and the social media look, and ran the campaigns that took Fiori’s Moment across North Macedonia.
The result
One recognisable brand, from the first Instagram post to the ribbon on the bouquet: elegant, warm and floral, the way the studio already worked.
